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I’m no copywriter, but I read a lot and like to think I have a good eye for good copywriting. That said, I have two tips for making your content -Â whether it be on a website, in a brochure or in a commercial -Â much much more effective.
Step 1:
Think you’re finished your copywriting? Nope. Cut down [...]
27
Aug
Just read this on a friend’s facebook status: “Dance like the photo’s not tagged, love like you’ve never been unfriended, tweet like nobody’s following.”
Thoughts?
A few things you can do to prepare for your career as a “new kind of creative”
I got a call the other day from a student excited about their career prospects in the design / agency / new media field. They wanted some advice on what to expect, what to prepare for, and really – [...]
Written by Colin Whitney
Category Uncategorized | Tags: advertising agency,brand awareness,Career,Career Advice,communication,Culture,Graphic Design,graphic designer,Ideas,Mars Hill Group,New Media,Thoughts
I’m an Inbox junkie. I like seeing a lot of mail sitting there screaming for my attention. It makes me feel needed – important. Things and people demand my attention, and I must respond to save the world!
Ah, but my Inbox and me have a tortured and twisted relationship. I hate my Inbox. Every single [...]
Stop using digital tactics as an afterthought.
So you’re crafting the strategy, defining your goal, writing the message that gets people interested, defining what you’re going to measure, and lining up the tactics to lead people to make a decision about your product. Ahh, the tactics. Well, we’ve got it covered but throw in a website, [...]
Written by Colin Whitney
Category Brand, Marketing, Social Media, Strategy | Tags: Digital,Digital strategy
20
Aug
In Winnipeg, the summer’s fine
The breezes blow, the sun does shine.
And in old Market Square, they say,
There’s lively music every day!
The Fringe, The Folk, The Jazz et al,
Festivals for one and all.
Celebrations! All the rage!
But, what the heck is with that stage?
Outside my office window here
In Market Square, what should appear?
A giant cube adorned with [...]
